o2_donttextanddrive_02.jpg

o2
INFAMOUS
LAST WORDS

This outdoor campaign makes an appeal to stop texting and driving through the smart placement of billboards showing drivers last text messages at the locations of the accidents that took their life.

 

CD: Niklas Frings-Rupp

AD: Chris Lefevre-Henzel, Robin Seufert
 

CW: Aditya Sunilkumar